Shape brain Slice 1Created with Sketch. Slice 1Created with Sketch. Slice 1Created with Sketch. menu 1433522600_bubble + 1433522600_bubble copy Thumbs up icon 15

What is a product owner?

The product owner is the person working for our client who represents the client's interests in the website or application we are developing. The product owner owns the product (i.e. the website or application) on behalf of the client. They are responsible for ensuring that the delivered product meets the requirements of and creates value for the client and the product's users .

The product owner champions the product and makes all the decisions about how the product evolves (for example, which features to include on the product backlog and how important each is).

See also