Online marketing

Your website is one of the key sales tools for your organisation, provided it is marketed actively and regularly. As part of your project we can perform a number of tasks that will form the foundation of your ongoing online marketing program.

Search Engine Optimisation

For effective SEO we perform the following steps:

• Keywords analysis—what keywords will your potential visitors use to find you (or your competitors) on search engines?
• Page optimisation—does your website have your keywords in page URLs, titles, headings, links and initial paragraphs?
• Links to your site—getting other quality sites to link to you not only gives you more visitors, it increases your ranking with sites such as Google.
  

Google Adwords

A Google Adwords campaign is often a very cost effective way of reaching new customers in a targeted way (by picking keywords relevant to your services).

Following on from the SEO activities above, we work with you to create the campaign, adverts, budgets and keywords, and provide ongoing support for the first few weeks until you are self sufficient.

Social Media

Many of your potential customers will visit social media sites such as LinkedIn and Twitter, and you can take advantage of this by marketing here.

We help you identify the places within these sites to market to and outline best practice so that you avoid the common mistakes.

What next?

If you need more of a marketing push, we can recommend you to one of our partner agencies that specialise in online marketing.  They will create a custom online marketing project to fit your budget and manage the day to day activities to deliver you more clicks and more customers.