We focus on your objectives
Before we do anything else on your project we ask "what are your objectives?", "what are we trying to achieve?", and "what measurable benefit will the project deliver?"
Having a good definition of the project objectives is essential and makes later discussion and decisions much easier. For example, when reviewing project changes, or deciding how much effort to spend on each area of the website, we can simply ask: "how well will it help us meet the objectives?"